JasmaxWestern Springs College Ngā Puna O Waiōrea Signage System
Submission # 66
Environmental – Kaupapa Taiao
Identity – Place
Innovation – Technical
Auckland, Tāmaki Makaurau
To develop a cost effective signage system which is sympathetic to the architecture and designed to be easily updated within a building designed for new ways of learning.
The new Western Springs College Ngā Puna O Waiōrea campus is designed for contemporary educational philosophies where traditional classrooms have been exchanged for open interactive learning and meeting places.
Due to the everchanging learning spaces, a cost effective and flexible signage system was requried to enable names and addresses within the buildings to change. The other core element of the signage family is their alignment with the schools architecture and visual identity.
The exterior beacon and totem signs are modeled from the custom sunscreen louvres attached to the exterior of the Ken Havill Centre, with the cranked steel pou’s featuring a water cut poutama pattern adapted from tukutuku panels which expresses the story of consistent learning and intellectual achievement.
Interior signage types use a small suite of ‘off the shelf’ materials to exhibit how they are made. Each of the timber profiles used in the family is a standard exterior cladding profile from Abodo Timber which have each been painted and laser etched to reveal the required directional information and the natural timber finish.
The use of these timber profiles which are specifically designed to nest within each other allows a heirarchy of information to be ‘stacked’ on top of each other for some signage applications. Sandwiched between the timber profiles is a powdercoated steel panel to which low-cost digitally printed magnetic sheets are attached. These magnets will enable easy change out of content as spaces change over time.
From a technical standpoint, the temporary system implicated into the signage is very innovative. It's not often considered when it comes to signage but makes sense long term.
I love the etched native timber. It creates depth, it shows craft and care taken. A pride in place.
The graphic elements are a nice bit of storytelling and they harmoniously work alongside the information. A well-designed project, executed to a high level.
Credits & Collaborators: Design Director - Clem Devine Designer - Raph Roake, Jarrad Caine 3D - Toby Mannis Fabrication - Launchpad Brand Management, MAG Assembly
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