Zurek Designs LimitedTaylor Pass Honey | Authentic South
Submission # 21
Packaging – Pūhera
Identity – Place
Impact – Environmental Stewardship
Marlborough, Te Tau Ihu o Te Waka
The box was commissioned to be designed for the Christmas period as a special edition Gift Box. The design had to have Christmas elements, while staying consistent with the Taylor Pass Honey brand.
The design was to represent the Taylor Pass Honey brand's values. It was important for us to show the close bondage Taylor Pass Honey beekeepers have with their land as well as the importance of the nature itself.
We were able to find a middle ground, representing a Christmas vibe with the kind of styling and foliage illustrated, while also showcasing Taylor Passes land and plants integral to the honey production. To take it a step further, we 3D modelled the final packaging die lines, and rendered scenes in the Taylor Pass scenery to give it that extra authenticity.
Credits & Collaborators: Designer - Szymon Zurek Designer - Jessica Burgess Smith
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