Submission # 177
Packaging – Pūhera
Innovation – Philosophical
Impact – Social Good
Auckland, Tāmaki Makaurau
BRIEF: INDUCE A STATE OF WELLBEING
Senza is an EthnoBotanical sparkling water, the first of its kind, a genre defining concept. Infused with organic, adaptogenic, plant-derived terpenes designed to induce a state of wellbeing, Senza is one of the first products in the emerging field known as cannabimimetics (good luck saying it). Through harnessing convergent evolution, Senza gives you the benefits of cannabis without the cannabinoids.
Lovingly created and handcrafted by a group of friends — a Botanist, a Wellness Guru, a Doctor and an Astrophysicist — who’ve combined their knowledge and expertise, to discover new ways of enhancing well-being.
KAUPAPA: A DEEP REVERENCE FOR THE EARTH
Senza is an artisanal product made with aroha and a deep reverence for the plants and water that go into each bottle. From a contemporary spiritual perspective, Senza has been created to channel a higher state of consciousness, and has been brought into this world with the intention of healing.
Respecting their knowledge and spirituality was key for this project, to create something truthful and unique to them, that also talked to a wider audience.
CREATIVE RESPONSE: CHASING THE RAINBOW
Our challenge was to make a counter-culture world-view into a brand and product, by taking tired new-age symbols and reimaging them into a contemporary visual language. Its eccentricities are key to its success; its voice is unusual but charming, which we wholeheartedly embraced.
"It challenges the idea of legibility and how a label is designed which helps draw connections between execution and conceptualization."
Credits & Collaborators: Creative Director - Emma Kaniuk, Tana Mitchell Brand Manager - Naima Evans, Will Evans, Tashi Buchi Designer - Sienna Mark-Brown
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