Submission # 133
Digital Design – Toi Matihiko
Impact – Social Good
Wildcard – Unique Projects
Delivereasy is a New Zealand-owned online food ordering and delivery service, operating mostly via an app. With more and more New Zealanders supporting local businesses, and with the need for contactless delivery services skyrocketing due to Covid-19, Delivereasy was experiencing incredible growth. They wanted to seize the moment, reach new customers, and keep people connected to their favourite local eateries.
Delivereasy came to us for new visual design and a better user experience to support their growth and help them stand out in a competitive field.
We redesigned their brand, design system and user interface for their customer app, website, and back-end tablet app that the restaurants use to manage the food orders.
The intention of the work was all about helping local businesses and keeping people and communities connected. It represented connection, community, and keeping spirits up during Covid-19.
By redesigning Delivereasy’s digital brand and experience, we helped a local company stand out. We kept people connected to their favourite local eateries, and provided a way for those eateries to stay afloat, particularly during Covid-19 and the various lockdowns.
This project has been successful, supporting Delivereasy’s growth and creating an improved customer experience.
We evolved their brand to match their physical one. We created a new logo and changed the colours of their digital brand to bright orange, white and black. This aligned with their real-world look, and it also improved their digital accessibility. We also put in a new font across their logo, brand, and content, to elevate their visual style.
We were working to a tight schedule to respond to overwhelming demand and get the new app out as soon as possible. To keep the project focused, we created a limited number of key templates that could support everything users needed to do, and a component library, which we then rolled out across the different pages. We created a single central design that works for both web and mobile. Delivereasy’s team can use this design system across every part of their product, saving them time and cost.
We tested our designs and user flows with a diverse mix of people, using real smartphones. User testing validated our design choices and showed us where we needed to make changes to improve the experience, like making sure the delivery time was front and centre.
While we were working on this project, Delivereasy expanded its service to more regions. Now all across Aotearoa it’s easier for restaurants to keep afloat, people to eat their favourite foods, and communities to stay connected.
"a good design response and excellent kaupapa in terms of supporting local"
Credits & Collaborators: Designer - Zak Brown Creative Director - Dan Newman Experience Design - Lucy McMaster Account manager - Logan Hodgson
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