Account

Sarah Johnston
Blend

  • 2020

    Submission # 16

  • Output

    Packaging – Pūhera

  • Kaupapa

    Innovation – Technical

    Wildcard – Unique Projects

  • Location

    Auckland, Tāmaki Makaurau

Project Overview:
Blend is a limited edition candle range. Challenged with an open brief for a new home fragrance range, my intention was to address the current trends for customised products, allowing customers to actively involve themselves in the fragrance design process.

Kaupapa:
Blend invites customers to co-design the fragrance to suit their mood or personal preference. When collaborating in the fragrance design process, customers feel attached to their own personal creations.

Response:
While traditionally candles are round, each Blend candle is semi-circle in shape coming together to create a complete circle when two are combined. A simplified visual representation of blending two units to become one creating an uncomplicated and safe way the customer can collaborate in fragrance design.

With six distinct fragrances, when lit simultaneously, the notes combine to fragrance the room with the customers personal blend.

The narrative of divided shapes pairing together to create a whole is echoed in the semi-hexagonal packaging. With a warm complimentary colour palette the blends are represented through tonal gradients with recipe cards on the inside closure panels to inspire harmonic combinations.

With each additional fragrance added the range through future releases, we add seven new heavenly combinations expanding the Blend narrative further.

Archiver’s Response:

"A very Kiwi way of thinking that rethinks a stale product category."

"a good response to a brief and challenges the norm"

Credits & Collaborators:
Designer - Sarah Johnston

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